Restart
The Consorzio Tutela Lugana DOC launches Destination Lugana at a time when the world finds itself in motion once again.
USA scene
The week-long initiative is brought to life through the wine and food scene of four main cities in the USA: New York, Dallas, Houston, Miami. Key institutions, restaurants, and curious opinion makers will be the active supporters of this amazing journey.
Lugana’s launch
Lugana producers will have the unique opportunity to launch the distribution of their wine in local establishments located in NYC, Dallas, Texas and Miami.
Masterclasses
Masterclasses will showcase the many faces and dynamic versatility of Lugana. Interpretation of the event will be carried out by relevant media together with wine and lifestyle influencers.
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Brand Strategy & Creative Direction: Route ‘n Roots – Wine Brand Consultant