Restart
The Consorzio Tutela Lugana DOC launches Destination Lugana at a time when the world finds itself in motion once again.
NYC scene
The month-long initiative is brought to life through New York City’s wine and food scene, with the support of key institutions, restaurants, and curious opinion makers.
Lugana’s launch
Lugana producers will have the unique opportunity to launch the distribution of their wine in local establishments (13 restaurants and 2 club houses) located in Manhattan.
Masterclasses
Masterclasses will showcase the many faces and dynamic versatility of Lugana. Interpretation of the event will be carried out by relevant media together with wine and lifestyle influencers.
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Brand Strategy & Creative Direction: Route ‘n Roots – Wine Brand Consultant